MadAve

MadisonAveNew has provided advertising insight to a worldwide audience since 2005. Within these pages have been the stories that the New York Times has credited with starting the trend of user-generated content and the last days of the producer of “The Matrix.” MadisonAveNew has been credited by AdRants for drawing the line in the sands of time that demarked the beginning of the Post-Advertising Era and provided answer after answer to the question of “What comes next.” Written and edited by Clio Hall of Fame Creative director Harry Webber, whose campaign “I’m Stuck On Band-Aid Brand” has the distinction of being the longest running advertising campaign in history. Mr. Webber’s book, “Divide and Conquer: Target Your Customers Through Market Segmentation” (John Wiley & Sons, NY) also has the distinction of being one of the world’s best selling books on the subject and has been translated into several languages including Simple Chinese.

MadisonAveNew has been hailed as a essential tool to address the challenges of the ever-changing jungle of modern day advertising. This recent re-staging adds many new features to enhance interactivity and accessibility and to bring new dimension to the MA experience. Let us know how you feel about the new format and what you would like to see added or improved. Don’t miss the latest MadTalk on the MadAve.

Walking Up and Down the MadisonAveNew are:
 

ADVERTISING/PR AGENCIES   A.C. Nielsen Co Anomoly Arnold Worldwide BBDO NY Bravo Group Brodeur Porter Novelli Brandimensions Burston Marsteller Campbell Ewald Carat USA Cimarron Group Cramer Krasselt Crispin Porter & Bogusky BP Media Relations   CONSUMER PRODUCTS Abbott Laboratories Affiliated Foods Air Canada Allegiance American Airlines, Inc. Healthcare Amazon.com Allied Signal, Inc. Amaco Corporation Anheuser Busch Apple Computer Berretta, USA Bausch & Lomb Bayer Corp. Borders, Inc. Calvin Klein Cosmetics Canadian Mental Christian & Timbers Company Coca-Cola Colgate Palmolive Conrail Cooper Oil Tool Div. Corp. Edison Group Delta Air Lines Dr Pepper/Seven Up Eli Lilly & Company Estee Lauder Ethan Allen Federal Express Corp. First Health Growth Health Assn H.J. Heinz Co. Heinz Service Company Hilton Hospitality Hotjobs.com The Home Depot HQ Global Workplaces Humana Ikea NA Services International Paper Johanna Foods Inc. Johns Hopkins Johns Manville Johnson & Johnson Joseph E. Seagram Kaiser Permianente Kinkos, Inc Masonic Homes Mead Corp. Merck & Co. McDonald’s McKesson National Gypsum Norfolk&Southern Railway Nike Office Max Oliver Peoples Pepsi-Cola Pfizer Phillip Morris

ENTERTAINMENT   19 Entertainment 20th Century Fox Agency for Performing Arts Ask Jeeves, Inc. Barnes & Noble CAA CBS Studio Center CBS, Inc. CineWorks Clear Channel Courtroom TV Network DIC Entertainment DirecTV Disney Worldwide Services Electric Lightwave Emeril’s Homebase Exxon Mobile Corp. ESPN Fandango Franklin Weinrib Rudell Golf TV GE/NBC Harpo Productions PUBLICATIONS Adrants Adweek American Business Media American City Business Journal Bloomberg Financial Brandweek C|Net Chicago Tribune CMP Publications, Corbis Corp. Cox Newspapers Crain Communications Dow Jones DowJones-Telerate Forbes, Inc. Getty Images Hachette Filipacchi Harper Collins Houghton Miffin Co. Knight-Ridder GOVERNMENT/NGO 42nd Communications Squadron, Maxwell AFB Admin Office of U.S.Courts Air Force Logistics American Heart Assn. Autism Partnership Art Institute International American Red Cross Cal Dept. of Social Services Canadian Wheat Board City Of Philadelphia City of Los Angeles City of New York Commonwealth of Kentucky Communicom Services DOD Network Eastern Band of Cherokee Indians Federal Reserve Board Hadassah Corporation Harvard University Institute For Advanced Study Internal Revenue Service McArthur Foundation The United Nations

TECHNOLOGY   Accelovation AG Technologies Allied Signal, Inc. Altavista Company Apple Computer Adobe Systems AT&T Corp. Bell Laboratories Boeing Cisco Systems Computer Sciences Corp. Compass Communications Computerwise,Inc. Cornerstone Research Cybernostic Group Cyveillance, Inc. Danger.com Dell Computer Corp. Diebold Digitas Energy GroupNetworks E. D. S. Edaptivity.com Electronic Arts Equinix, Inc. Evocative, Inc GHI Technologies GTech, Corp. Genentech, Inc General Electric Plastics GoDaddy Software Hewlett-Packard Hollywood Interactive Honeywell, Inc. Hughes Network IBM Corporation Knology Holdings Intel Corporation Layered Technologies Macromedia, Inc. FINANCIAL FIRMS Assurant, Inc. American Express American Family Insurance Automatic Data Bank Of America Bank One Banque Paribus Bear Sterns Booze Allen Hamilton Central Life Insurance Charles Schwab & Co. Citicorp Global Information Network Chase Manhattan Bank Commonwealth Dean Witter Debartolo Properties Deutsche Bank Dorland Sweeny Jones Discover Finacial Services Ernst & Young Fannie Mae Farmers Insurance First American Title Guardian Life Insurance

* This is only a partial list of our readers. For the full list click here.